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NTT America Reveals Top Internet and IP Transit Trends

NTT (News - Alert) America, a Tier-1 global IP network services provider, has released details of the key trends shaping the broadband and IP transit industry.

In its biannual state of the broadband and IP transit industry assessment, NTT America (News - Alert) said preparing Latin America for increased broadband data consumption is a priority, especially as Brazil readies for the 2014 World Cup and 2016 Summer Olympics.

Other important factors changing the Internet industry are the demand for real-time mobile content and the rise of sophisticated distributed denial of service (DDoS) attacks. Mobile video and other forms of over-the-top content will continue to grow exponentially through 2016, according to NTT America report.

“While most users don’t realize how demanding these service requirements are on providers, new technologies will be the driving force for developing the next-generation Internet services in both wireless and wireline,” said Michael Wheeler, executive vice president, NTT Communications (News - Alert) Global IP Network, NTT America, in a statement.

“Successful service providers will have an established infrastructure of high bandwidth, next-generation equipment and industry expertise to manage dynamic content demands,” Wheeler added.

The biggest hurdle facing Brazil as it prepares for the 2014 FIFA World Cup and 2016 Summer Olympic Games is to improve Internet access and bandwidth capacity. These events will mark the beginning of video streaming originating from Brazil and its large scale distribution.

Telebrás, Brazil’s state-owned service provider, has come up with a major investment of almost $200 million for the next few years. Support from domestic and international carriers will prove crucial for the Brazilian government to meet the cellular and Internet data needs.  

NTT Communications was recently awarded a contract by Telebrás as one of two international carriers to connect São Paulo residents to international markets through a high quality network. 

A recent report from Cisco (News - Alert) said the number of devices connected to IP networks will be nearly three times as high as the global population in 2016. Further the report said IP traffic per capita will be the equivalent of all movies ever made crossing global IP networks every three minutes in 2016.

Given the increase in over-the-top (OTT) content, the optimal network architecture that is flexible in shaping bandwidth for content distribution and delivery worldwide are fundamental to containing costs, according to NTT America report.  

Distributed denial of service attacks continues to rise in number, size, frequency and complexity. Worldwide more than 7,000 attacks are reported daily. The business costs associated with DDoS attacks are substantial for any online entity. Monetary losses from a DDoS attack can range from $90,000 to $6.5 million per hour, according to recent industry reports.

As DDoS attacks become more sophisticated, proper mitigation is critical, according to NTT America. Businesses should prioritize a contingency plan for DDoS attacks.  As attacks become more sophisticated, the need for expert human judgment and monitoring are a necessity in determining the legitimacy of traffic, according to Wheeler.  


Edited by Rachel Ramsey

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